The visual aspect of the desktop environment can not only add to the individual's esthetic experience but can also help effectively with visual queues for identification and organization. Some Icons are also useful for branding identification for CDs or folders of items sent to clients and vendors.

These examples were primarily designed for Mac OS 9 's 36 x 36 pixel icons rather than Mac OS X's 128 x 128 pixel icon size.

Creating icons for specific functions can add both a cohesive branded environment and speed navigation and accuracy for the end user.